A Popular Sweet Drink in Palembang, Es Jagung Aizyah is the One Only Option

In the heat of Palembang, Es Jagung is present as a simple and refreshing drink enjoyed by many. 

Es Jagung Aizyah, one of the most popular corn ice desserts in Palembang.

Palembang, South Sumatra – Es Jagung is a dessert drink made from sweet corn, originally from Banjarmasin, South Kalimantan. This drink is very popular in Pontianak and has now also gained popularity in Palembang. Es Jagung consists of corn porridge combined with sweetened condensed milk, corn kernels, sugar syrup, and shaved ice. It has a sweet and refreshing taste. 

Although it appears simple, this drink is highly sought after, especially because it suits the hot and scorching weather of Palembang. The combination of creamy corn porridge, sweet syrup, and icy texture makes it a perfect treat.

In Palembang, Es Jagung became widely known after the arrival of the Es Jagung Aizyah motor cart in front of MDP, Simpang Polda. Originally from Jambi, the business opened a branch in Palembang in 2019 and began to gain popularity in 2022. 

Currently, Es Jagung Aizyah has two branches, one in front of MDP Simpang Polda and another in Pakjo. Its popularity skyrocketed after a customer uploaded a review video recommending the drink. Since then, many Palembang residents have been curious and eager to try it.

Es Jagung Aizyah is not just a passing trend but continues to be in high demand. Every day, they sell up to 800 cups, generating a daily revenue of Rp4,000,000. One of the main reasons for its sustained popularity is its affordability, making it accessible to all groups of people. 

Prices per serving range from Rp5,000 to Rp10,000, depending on the selected menu. The most popular item among customers is Es Jagung with cheese topping, priced at Rp7,000. Customers of Es Jagung Aizyah come from various backgrounds, including school children, university students, office workers, and adults.

The success of Es Jagung Aizyah is also supported by its strategic location in busy areas. Additionally, its growing recognition is fueled by numerous customer reviews and recommendation videos shared on social media. As a result, many visitors from outside Palembang are intrigued and make a special stop to try this iconic and popular drink.

Es Jagung Aizyah operates daily except on public holidays, with business hours from 10:00 AM to 4:00 PM WIB. During Ramadan, it is open from 12:00 PM to 6:00 PM, or until after the breaking of the fast. With its distinctive taste and affordable price, Es Jagung Aizyah has become an iconic drink and a must-try dessert in Palembang.